Menu

Category Archives for "Marketing"

Apr 13
2

Easy Way to Make Passive Income on the Web

By Mark Attwood | Marketing

Here’s a really easy way to make passive money…

1. Go here: https://pro.homeadvisor.com/billing/leadfees/ – make sure you refresh the browser, then the prices for different home services leads across the US are displayed.

Screen Shot 2018-04-13 at 15.25.51

2. These leads are sold 5-6 times i.e. they are not exclusive.

3. This means that if it costs a builder in Florida $100 to get a lead from homeadvisor to fit a basement out, you can easily sell a lead to them for $150 as an exclusive lead.

4. Pick a niche. I’m going to use demolition – Bloomington – Indiana – as an example.

5. Go to your YT channel and set a LIVE event up for the keyword (in this case, I’m going for “Demolition company bloomington indiana” P.S. Don’t forget to go to advanced settings, choose the location, then move the map pin a little bit so you get a grid reference. YT loves that shit).

6. See if you can rank near the top of YT by checking the KW after a couple of mins. Took me 30 seconds to get to no.1.

Screen Shot 2018-04-13 at 15.45.03

Even ranked 1 for “demolition company bloomington”

Screen Shot 2018-04-13 at 15.46.54

7. If you do, then go an get a virtual US number and make a video to actually broadcast during the live event.

8. Use this software to do the live broadcast: http://www.clkmg.com/markattwood/LiveBlast2 and then do some social signal links using this software: http://www.clkmg.com/markattwood/SyndLabPro

9. Contact all the demolition companies in Bloomington (insert your own niche) with a pic of your video at the top of YT (and hopefully also on Google) and make them the offer, first come, first served.

10. Rinse and repeat as many times as you like.

This is the kind of content we have over in our Facebook Group: Massive Passive Income from Internet Marketing

Come and join in!

SEO Strategy Training
Sep 17

SEO Strategy: Getting Interviewed in Magazines

By Mark Attwood | Marketing

Here’s an example of the bite-sized video training from my new book, course and members area: “The Best Digital Marketing Strategy in the Galaxy (Probably.)”

This one is all about the power of getting interviewed in magazines to build your website authority and traffic which, of course, leads to more leads, sales and profits.

We are aiming to launch the new course in October, so keep an eye on your inbox if you’re on my mailing list.

Enjoy…

SEO Strategy: Getting Interviewed from Mark Attwood on Vimeo.

Mar 15

Is SEO Dead? Is It Buxton!

By Mark Attwood | Marketing

Is SEO Dead?

This question always makes me laugh. I’ve been hearing people proclaim SEO is dead since 2001.

The best way for me to answer this question is to take a look at one of our clients search data. For confidentiality reasons I can’t tell you what they sell. I can tell you that Google banned their Adwords account last year, because of their draconian policies about advertising natural remedies (because Big Pharma controls Google as well as the rest of the media) and I can tell you their CPC (cost per click) before they got banned (after spending £88,000) was about £1.

So, we got to work on their SEO, which included:

– On page optimisation
– sitemap optimisation
– image optimisation
– image syndication
– off page optimisation

I can tell you that we’re 6 months into the work and have yet to complete any of the above and we’re only just about to start on their Video SEO and syndication.

Despite that, this is what has happened to the natural organic traffic:

Screen Shot 2016-03-15 at 11.55.44

This shows an increase from an average 5,000 unique visitors in Sept – Jan, to over 20,000 in Feburary 2016.

That’s a 400% increase in traffic.

To put the value of this in terms a monkey could understand, that’s £252,000 worth of traffic (if they’d bought it from Google) over the next 12 months, without taking any further increases into account.

I can tell you clearly that what they are paying us is to achieve this is less than 30% of that.

MOZ only goes back so far, so I thought I’d take a look inside Google Analytics to compare this February with last February, which is before we started working with them:

Screen-Shot-2016-03-16-at-14.05.21

Is SEO dead?

As my mother-in-law is wont to say:

Is it Buxton.

Click here to get our free document called “Getting You To The Money Faster” which shows you exactly how we do SEO at Attwood Digital

Jun 23
7

Free SEO Book – “Where the Big Dogs Roam” by Dori Friend

By Mark Attwood | Marketing

The high priestess of SEO, Dori Friend, has released a new book called “Where the Big Dogs Roam: 8 Magical Ways to Quit Your Day Job by Mastering the Search Engines” which you can get from: Click to get the Free SEO Book.

I have been following Dori’s work for over 5 years – she really is a master of SEO. She tells it like it is, through relentless testing, which is often the complete opposite of what you may hear through more mainstream channels.

All those people that have been saying SEO is dead are totally wrong – search engines still represent amazing income opportunities for those that want to take them. Dori is a proper geek who was an expensive hired gun at Apple working on products from the MAC operating system to being on the team that created the first digital interface for cameras, (parts of which can still be seen on all phone cameras today), before she started reverse engineering the Google algorithm and teaching others how to do the same, many of who have made millions from following her advice.

“Dori knows her stuff and is THE secret SEO weapon for many Internet insiders. It’s about time she’s putting something out there in the marketplace that really works. She stands behind everything she does and really takes care of her ‘tribe’.”
– Yanik Silver, founder Maverick1000

Bottom line is, I have made MULTIPLE MILLIONS of dollars using Dori’s systems and promoting her educational material and software to my customers. Dori pulls in the best of the best for her workshops.”
– Brad Callen, Bryxen Software, Inc.

She is one of the few people I totally trust when it comes to SEO, so I wholeheartedly recommend you take a look at her free book here.

May 26

5 Things You Need to Know About Google Adwords

By Mark Attwood | Marketing

5 Things You Need to Know About Google

Running a profitable Google Adwords campaign can be like holding a tiger by the tail. Doing it the way Google teaches you to do it, or even worse, letting them do it for you is financial suicide! Google trains its staff (who’ve never spent their own money on Adwords) and it’s Accredited Partners in a way that makes Google more money, not you.

Here's that email I got

Here’s that email I got

There are a tonne of things you need to know about how to run Adwords profitably

1. Always start with exact match and group together small related keywords per Ad Group

2. Always use conversion tracking and make sure it’s on the right thank you page

Screen Shot 2015-05-24 at 11.26.34

Screen Shot 2015-05-24 at 11.27.03

Never assign a value! You're giving your business secrets away to Google

Never assign a value!

Install Your Conversion Tag Code on the Right Page!

Install Your Conversion Tag Code on the Right Page!


3. Only move on the phrase, broad and modified broad match when you’ve got some converting keywords – this is where you will find your new GOLD keywords and this is what will inform all your future SEO to minimise your acquisition costs and maximise your profits.

4. Always use Accelerated traffic in the settings

Even though Google doesn't recommend it, use it. In face, use it because they don't like it.

Even though Google doesn’t recommend it, use it. In face, use it because they don’t like it.


5. Always bid super high at the beginning, then reduce over time to stay in top 1/2 positions. Remember, Google rewards relevancy and part of the way relevancy is measured is by your CTR – the higher it is at the beginning of a campaign, the lower your CPC will be.

Bid High, and Reach for the Sky

May 09
2

Are you paying to be “busy” but not making a profit?

By Mark Attwood | Marketing

Are you paying to be busy but not making

Yes, I know I said leaflets are bad for the trees, and then in the next breath recommended paper newsletters over email newsletters – before anyone picks me up on that! The real point I was making is that, in this particular case, thousands and thousands of leaflets being distributed without any real targeting is a complete waste of money (and trees), whereas a well targeted newsletter has far more value and ROI potential, especially if you can increase the opening rates and create engaging content.

The real key here is measurement. In this case study, the client is afraid of letting go of the leaflet marketing simply because they know it brings in turnover, but turnover is useless without profit, and marketing is useless without measurement.

Obviously I am being specific in this video to lead generation sites, but the principles are the same for ecommerce sites. Also, make sure you are using phone call tracking. There are some great solutions out there for measuring which keyword generated which phone call which led to a sale/lead/no sale. Email me if you want to know what these are.

Here’s the Google Mobile Friendly Check

BTW – here’s that headline writing software I mentioned: Click here for Headlinr

Headlinr Review

1 2 3 7