I recently had the honour of being interviewed in order to provide content for a University digital marketing degree course. We did lots of videos – most of which are being made available to members of my Internet Marketing Training Inner Circle – and here’s a taster video about…video in marketing!

If you are serious about marketing online at all, you should check out my web video marketing friends (click the link – it’s a test page that may not be there forever, and it’s got me on screen with ex-Dr Who Sylvester McCoy. Not for the first time either. We’ve been in Dr Who books together, I’ve interviewed him in magazine articles, we got drunk and pushed each other over in a Edinburgh bar…but that’s all an entirely different story!)

Well, maybe not the ultimate tool, but certainly the mutts nuts. Mine’s on order now. I’ve been a bit slow on the uptake because I already have two fantastic digital camcorders. However, these features have finally swayed me to part with the cash:

* World’s smallest HD camcorder (720p) with super-slim, super-sleek design
* One-touch recording to 4GB (60 mins) of built in memory
* Email your videos or upload direct to YouTube, MySpace, and AOL Video
* Flip-out USB for charging internal battery or transferring video to PC
* Easy to use controls, editing software and file format for uses with iTunes, iMovie etc.

HIGHLY recommended!

When it comes to video marketing, it’s horses for courses in terms of what level of quality is needed to represent you. One thing that is utterly clear is that if you are NOT using video to market your business, you WILL be left for dust.

One of our clients, Stephen Thompson, is the Managing Director of Brass and Traditional Sinks Ltd. We have recently rebuilt their website, Sinks.co.uk, to be fully-SEO friendly from the ground up and enable people to buy their sinks online anytime. A big part of the strategy is to use video to capture not just SEO territory but to also assist with Conversion Rate Optimisation.

One of the critical elements to all online marketing is to let your character be represented by what you do on screen. This is why we have created this video featuring Stephen himself to represent his brand. Notice the choice of music, the words used in the copy, the style of the camera work. None of these elements are left to chance.

More detailed information on how to really get leverage from your online video marketing will be found in our Members Area.