Posted: December 8th, 2010
We held our Video Marketing Seminar in November 2010. As usual, a great day was had by all. Here are just a few of those we managed to get on camera after lunch…
If you want to get on the list for to find out about when we are holding future seminars, sign up here:
Posted: November 9th, 2010
Here is a great opportunity to get even more up to speed with what you can achieve with the right online video marketing strategy.
We’re doing a free webinar this Friday (12th November) at 2pm GMT.
It’s me and the team, along with our special guest Alex Roberts.
Alex has been my go-to gentleman for video production for years.
He lectures on videography at Salford University and runs his own video production company.
(he produced my university DVD and blogging seminar DVD, so you’re probably already familiar with some of his work)
We also share a healthy passion for food and conspiracy theories!
We’ve both been so busy recently, that this webinar also doubles as a chance for us to catch up 
Like all the webinars we do, we will do our utmost to:
- fill with as much useful content as possible
- speak in easy-to-understand, jargon-free english
- make it as entertaining as possible
- answer as many of your questions as possible
To join in, go here right away:
https://www3.gotomeeting.com/register/757826270
Whaddya waiting for?
See you Friday,
Mark
P.S. if you’ve not got my free 20-page report on video marketing, go and grab it now:
Posted: September 3rd, 2010
Watch this…
(Sweden winning the world cup is the only thing far-fetched about this. Mind you, I’d have disregarded it entirely if they’d shown England winning it )
“Internet Video Marketing – Your Complete Guide to Success” – A one-day seminar in November 2010 in Manchester, UK.
This is going to be an amazing day of learning for anyone struggling to get to grips with the whole video thing.
We’ve been using video online since 2005 – we were way ahead of the curve back then, and we’ve got thousands of videos in production today – it’s that important to our marketing mix.
But – I know there’s a “mental technical hurdle” with video marketing, as there is with much of SEO and online marketing – that’s why we’re doing a seminar on the subject – to help you get over this hurdle, take some action and make more profits, by doing video RIGHT.
We’ll be covering all this stuff:
- how to design and write a script for maximum SEO and CRO value
- when to hire in professionals and when to DIY
- how to upload video content to sites such as YouTube and Vimeo for maximum SEO value
- how to automatically syndicate your videos across hundreds of video content sites for maximum traffic
- how to frame and direct a video for maximum retention
- what length should your videos be?
- how to use video to automate and personalize parts of your sales process
- how to record simple videos using powerpoint presentations and your laptop
- how to source music and sound effects and use them for maximum effect
- how to edit your videos
- how to use visual graphics
- how to use video to emotionally connect with your audience
- how to test video effectiveness on conversion rates
And what’s even better – it won’t just be me doing the talking!
We’ve got the guys from iVideoProduction coming down – Alex Roberts and Mark Gill. Not only are they mega-talented (Mark directed a film starring Martin Freeman and Tom Hollander last year), great business colleagues and friends, they also run a video production company and have taught the subject of videography at Salford University for many years.
(They also both hammer me at tennis, but that’s another story).
Alex and Mark will demystify all of the technical aspects of video making, answer all of your technical questions and help me produce a live marketing video for one lucky seminar attendee that we will then edit and send on it’s merry way.
So, you are guaranteed top quality content that will help reset your video marketing button to maximum profits!
Interested in coming?
Just email IVMSeminar@markattwood.com along with:
- your full contact details
- preferred dates in November
- Any video marketing questions you want answering
UPDATE: here’s a perfect example of a testimonial video that I just got emailed (21st October):
Posted: May 14th, 2010
I recently had the honour of being interviewed in order to provide content for a University digital marketing degree course. We did lots of videos – most of which are being made available to members of my Internet Marketing Training Inner Circle – and here’s a taster video about…video in marketing!
If you are serious about marketing online at all, you should check out my web video marketing friends (click the link – it’s a test page that may not be there forever, and it’s got me on screen with ex-Dr Who Sylvester McCoy. Not for the first time either. We’ve been in Dr Who books together, I’ve interviewed him in magazine articles, we got drunk and pushed each other over in a Edinburgh bar…but that’s all an entirely different story!)
Posted: July 8th, 2009
Well, maybe not the ultimate tool, but certainly the mutts nuts. Mine’s on order now. I’ve been a bit slow on the uptake because I already have two fantastic digital camcorders. However, these features have finally swayed me to part with the cash:
* World’s smallest HD camcorder (720p) with super-slim, super-sleek design
* One-touch recording to 4GB (60 mins) of built in memory
* Email your videos or upload direct to YouTube, MySpace, and AOL Video
* Flip-out USB for charging internal battery or transferring video to PC
* Easy to use controls, editing software and file format for uses with iTunes, iMovie etc.
HIGHLY recommended!
Posted: June 28th, 2009
When it comes to video marketing, it’s horses for courses in terms of what level of quality is needed to represent you. One thing that is utterly clear is that if you are NOT using video to market your business, you WILL be left for dust.
One of our clients, Stephen Thompson, is the Managing Director of Brass and Traditional Sinks Ltd. We have recently rebuilt their website, Sinks.co.uk, to be fully-SEO friendly from the ground up and enable people to buy their sinks online anytime. A big part of the strategy is to use video to capture not just SEO territory but to also assist with Conversion Rate Optimisation.
One of the critical elements to all online marketing is to let your character be represented by what you do on screen. This is why we have created this video featuring Stephen himself to represent his brand. Notice the choice of music, the words used in the copy, the style of the camera work. None of these elements are left to chance.
More detailed information on how to really get leverage from your online video marketing will be found in our Members Area.
Get the first ½ hour of Mark’s talk at The British Library at Dragon’s Den Star Rachel Elnaugh’s “Marketing Magicians” event, completely free.
