Here’s the experiment:

1. Pick an obscure niche or long tail keyword (I’ve chosen potato boxes)
2. Go to Squidoo.com, open an account, write a ‘lens’ on the subject. Make sure your keyword is the title of the lens (or at least in the title if someone’s already nabbed that)
3. Follow Squidoo’s “Health Check” advice and make sure you write two or three good text modules, pull in some content from amazon, youtube, RSS feeds etc. (It’s really simple to do)
4. Link to your new page using your blog (like I have here) and then email all your mates and ask them to reference the Lens using your keyword as the anchor text.
5. Sit back and see how quickly the lens rises in the rankings.
6. For the next bits, email me :-)