In the name of market research, your comments on these two videos we’ve produced for kitchen sink specialists Sinks.co.uk would be very much appreciated. The only difference between them is the choice of music.

Sounds like a small difference, doesn’t it?

Each element of everything you put on a website will have an impact on your conversion rates. All of these add up to have a profound effect on how many visitors convert to a lead or a sale. This is a simplistic test, and also a bit of fun. It’s really to get you thinking about your own site and how you can break down elements to test people’s reaction. And the simplest way of doing that is to simply ask them (so watch the video and leave your comments below. Ta!)