One thing that is really powerful in internet marketing is the ability to see exactly who your site visitors are, where they came from (IP addresses), which keywords they used to get to your site, how long they spent on your site, where they navigated to on your site, which keywords led to a sale, or a sign up, or a phone call.

All of this data is powerful in determining what to change or focus on in order to increase conversion rates. Most of it can be found using Google Analytics, although I prefer Hitslink.

Even better is this tool from Clicktale. This simple application allows you to record visitor sessions on your site, view them as video, learn from them.

It also aggregates these recordings so you can get a “heat map” of where people went, where they tried to click, where they hovered – all incredible data that you can use to move things around on your site to make is more slippy. I’m recording you reading this right now!

I highly recommend you take a look at this software – they do a free trial: