Comments on: What an Extraordinary Waste of Money by Yahoo!

By: Rezbi

Rezbi — Wed, 18 Nov 2009 14:29:34 +0000

“$100m!?”

Tell me that’s a mistake… please.

Imagine all the Spider Man comics I could get with that.

By: clavier arabe

clavier arabe — Wed, 04 Nov 2009 23:01:42 +0000

I’m with Mark or so far out of the target market that I’m incapable of getting it. It says absolutely nothing to me. If it’s not only advertising Yahoo! what else is it advertising … … space invaders?.

By: Ryan Isra

Ryan Isra — Wed, 04 Nov 2009 16:17:08 +0000

Aye! I agree.
It’s nothing but waste much money.

By: admin

admin — Mon, 02 Nov 2009 12:59:36 +0000

Not really expertise, just my opinion. A right one, but still just an opinion :-)

By: admin

admin — Mon, 02 Nov 2009 12:46:01 +0000

I’ve read the whole campaign is $100m!

When I think of all the websites I could build for that….

By: Tom Silver

Tom Silver — Mon, 02 Nov 2009 10:18:53 +0000

Thanks for providing great content on this
your site Mark. It’s very generous of you to
share your expertise.

regards

Tom

By: Mark Pocock

Mark Pocock — Mon, 02 Nov 2009 08:57:54 +0000

Great curiousity arousing/benefit headline…NOT!

Wonder how much the agency bills Yahoo
for that crap.

By: admin

admin — Sat, 31 Oct 2009 13:34:34 +0000

I think the only ones who will make any money out of this campaign are the agency and the media providers.

By: Rezbi

Rezbi — Fri, 30 Oct 2009 22:49:02 +0000

Mark,

Everything you said… and the models are ugly.

D’you think Yahoo cut their marketing budget…
… or the advertising company kept it all?

By: jump2it

jump2it — Thu, 29 Oct 2009 18:46:29 +0000

Sometimes a very sutble advertising approach can be effective if it is, for example, funny enough to be remembered. Having said that the design of this advert is pretty poor and I’m inclined to agree that it’s money down the drain as far as Yahoo! is concerned.