What an Extraordinary Waste of Money by Yahoo!

Yahoo will soon be out of business with this kind of crap

Yahoo will soon be out of business with this kind of crap

No call to action.

No benefit.

No feature.

No web address.

No response mechanism.

No sense whatsoever.

Who are the biggest idiots here? The “creative” agency that dreamed this shit up, or the Yahoo! employee that commissioned it?

12 Responses to “What an Extraordinary Waste of Money by Yahoo!”

  1. pasha pasha Says:

    hello. I think it was on this big board used the trademark and branding, plus this is in fact not only advertising Yahoo!

  2. Peter Coles Peter Coles Says:

    I’m with Mark or so far out of the target market that I’m incapable of getting it. It says absolutely nothing to me. If it’s not only advertising Yahoo! what else is it advertising … … space invaders?

  3. jump2it jump2it Says:

    Sometimes a very sutble advertising approach can be effective if it is, for example, funny enough to be remembered. Having said that the design of this advert is pretty poor and I’m inclined to agree that it’s money down the drain as far as Yahoo! is concerned.

  4. Rezbi Rezbi Says:

    Mark,

    Everything you said… and the models are ugly.

    D’you think Yahoo cut their marketing budget…
    … or the advertising company kept it all?

  5. admin admin Says:

    I think the only ones who will make any money out of this campaign are the agency and the media providers.

  6. Mark Pocock Mark Pocock Says:

    Great curiousity arousing/benefit headline…NOT!

    Wonder how much the agency bills Yahoo
    for that crap.

  7. Tom Silver Tom Silver Says:

    Thanks for providing great content on this
    your site Mark. It’s very generous of you to
    share your expertise.

    regards

    Tom

  8. admin admin Says:

    I’ve read the whole campaign is $100m!

    When I think of all the websites I could build for that….

  9. admin admin Says:

    Not really expertise, just my opinion. A right one, but still just an opinion :-)

  10. Ryan Isra Ryan Isra Says:

    Aye! I agree.
    It’s nothing but waste much money.

  11. clavier arabe clavier arabe Says:

    I’m with Mark or so far out of the target market that I’m incapable of getting it. It says absolutely nothing to me. If it’s not only advertising Yahoo! what else is it advertising … … space invaders?.

  12. Rezbi Rezbi Says:

    “$100m!?”

    Tell me that’s a mistake… please.

    Imagine all the Spider Man comics I could get with that.

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