What an Extraordinary Waste of Money by Yahoo!
Posted: October 28th, 2009
Yahoo will soon be out of business with this kind of crap
No call to action.
No benefit.
No feature.
No web address.
No response mechanism.
No sense whatsoever.
Who are the biggest idiots here? The “creative” agency that dreamed this shit up, or the Yahoo! employee that commissioned it?
pasha
28.10.09
hello. I think it was on this big board used the trademark and branding, plus this is in fact not only advertising Yahoo!
Peter Coles
28.10.09
I’m with Mark or so far out of the target market that I’m incapable of getting it. It says absolutely nothing to me. If it’s not only advertising Yahoo! what else is it advertising … … space invaders?
jump2it
29.10.09
Sometimes a very sutble advertising approach can be effective if it is, for example, funny enough to be remembered. Having said that the design of this advert is pretty poor and I’m inclined to agree that it’s money down the drain as far as Yahoo! is concerned.
Rezbi
30.10.09
Mark,
Everything you said… and the models are ugly.
D’you think Yahoo cut their marketing budget…
… or the advertising company kept it all?
admin
31.10.09
I think the only ones who will make any money out of this campaign are the agency and the media providers.
Mark Pocock
02.11.09
Great curiousity arousing/benefit headline…NOT!
Wonder how much the agency bills Yahoo
for that crap.
Tom Silver
02.11.09
Thanks for providing great content on this
your site Mark. It’s very generous of you to
share your expertise.
regards
Tom
admin
02.11.09
I’ve read the whole campaign is $100m!
When I think of all the websites I could build for that….
admin
02.11.09
Not really expertise, just my opinion. A right one, but still just an opinion
Ryan Isra
04.11.09
Aye! I agree.
It’s nothing but waste much money.
clavier arabe
05.11.09
I’m with Mark or so far out of the target market that I’m incapable of getting it. It says absolutely nothing to me. If it’s not only advertising Yahoo! what else is it advertising … … space invaders?.
Rezbi
18.11.09
“$100m!?”
Tell me that’s a mistake… please.
Imagine all the Spider Man comics I could get with that.
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