It’s always exciting when Google does something new.

As Google’s webmaster frontman, Matt Cutts, has put it: “This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”

What’s he talking about? It’s being called Google Caffeine (or “New Improved Google”) and it’s basically a faster, smarter, more comprehensive update on their current search.

You can try it out here: http://www2.sandbox.google.com/ to see how it’s going to affect your site’s rankings.

If you’ve been following our advice and doing white hat techniques, there should be no problem. Google still wants and rewards relevancy. Just give it to them and you’ll be fine.

Why have they done this? My view it’s just another evolutionary step in the world of search. Yes, twitter and facebook have real-time search. Yes, Microsoft has just launched Bing! in a blaze of publicity. Yes, Yahoo has rolled over and given up on doing it’s own search. But, I don’t think Google are scared of these things too much. They’re are just flexing their not inconsiderable muscle and upgrading themselves splendidly.

At the end of the day, it’s all about giving the user a better experience in finding what they are looking for fast.

We haven’t had time to check everything yet (and if you do look at your site in the link above, bear in mind it’s not on the UK servers), but all shake ups are good. It separates the men from the boys, and we welcome the SEO challenge!