Former Dragons Den judge, Rachel Elnaugh uncovers the moments when she and other business personalities hit crisis point. This contains Rachel’s truthful account of the much-publicised crash of Red Letter Days. She then boldly interviews business celebrities such as Jeffery Archer, Donald Trump, Stelios, Karan Billamoria, the Innocent boys, Ivan Massow and many more, about their darkest times in business.
This business book exposes, through detailed and insightful profiles how even the mightiest business people were fallible and did not make it plain sailing; that all business go through bad times but can still come out the other side and be hugely successful.
The author, Rachel Elnaugh is the epitome of a successful failure in that she was running the hugely profitable Red Letter Days, and lost it. Highly exposed in the media due to her celebrity status on the Dragons Den, Rachel became the scapegoat for the crash of this business. For the first time, you can hear Rachel’s side of the story, exclusively and honestly, in this book. It is written in a series of revealing interviews and delves into the darkest business moments of many massive business personalities, divulging what really went wrong, how the events unfolded, how they felt and how they emerged from the crisis and what they learned from their experience.
In a world where most business books bang on about “how to make millions in minutes” and “being a millionaire is easy”, Business Nightmares is a refreshing change in this market. Businesses fail for all sorts of reasons, and it’s usually the captain of the ship that takes all the flack.
A must read for any entrepreneur. Get it here:
August 26th, 2009 at 2:16 pm
[...] Royston Guest – a really useful and inspiring speech about how important referrals are in your business. I guarantee you are not doing everything Royston recommends, and you are losing sales because of it. Thomas Mahon – a remarkable story of a tailor and his blog. Thomas was inspired to “start a conversation” on a blog. He did this – by blogging about what goes into making his Saville Row suits. He’s got a full international order book because of it. A superb lesson on how powerful blogging really is. Me – I give away Waaaay Too Much Information in my talk. One attendee told me the other day that he’d halved his PPC budget and quadrupled his hits just from the adowrds info I give on here. Alan Forest Smith – from hairdresser to powerhouse direct marketer, Alan is a remarkable speaker. Sue Stone – an inspirational talk from officially “the happiest woman in Britain”. Seriously, Sue has clients from all over the place and she teaches them to be happy applying the law of attraction and positive thinking. Rachel Elnaugh – The First Lady of Dragons Den has been there and bought the T-shirt. Red Letter Days was an amazing achievement. The fact that it went down was heartbreaking, but Rachel’s fighting fit and gives an impressive talk here on branding that will inspire you. A true testament to the fact that being a successful entrepreneur is as much about how many times you can pick yourself up off the floor as anything else. Go and read Rachel’s book: “Business Nightmares” [...]