Some of the most useful books I have ever read on the subject of business and marketing your business are those written by Dan Kennedy.

His “Ultimate Marketing Plan” and “No B.S.” range are simply some of the best works you will ever read for transforming your business and the way you view how you can market your business. They are also very easy to read and a lot of fun.

I’d recommend you get at least a few of these before you go and sign up to any expensive mentoring programmes because most of what is taught at seminars for $10,000s can be found in Dan’s books…

Dan Kennedy’s books

The first one I ever read was “The Ultimate Sales Letter”. It’s a life changer…

I actually met Dan in 2008 at the Entrepreneurs Summit held by Chris Cardell in London. It was a bit like I felt when I first met Chas Smash from Madness outside the Boardwalk in Manchester. I had to do everything possible to stop myself kissing his feet (undignified, I know, but I can be very excitable)