Menu
Jun 29

SociVids Review – a great tool to increase sales inside Facebook

By Mark Attwood | Software reviews

SociVids Review (MarkAttwood.com)
Wouldn’t it be very, very useful indeed if you could put a call to action, a link, a paypal button, an email collector right on your videos, instead of asking people to leave by clicking on a link? In terms of Facebook marketing, this would be mega-useful because people born within the walls of the blue megacity fear to tread outside into the wilds of the free internet, which is why I am wholeheartedly recommending you take a moment to look at what SociVids could do for your business.

My SociVids review goes like this – getting into the software and watching the training videos took about 20 minutes and it’s really easy to use. I made one mistake of putting the start times in my YouTube videos in the format 1.01 instead of 1:01 and thought I’d found a glitch. I emailed support (which actually goes directly to the software creator, Brett Rutecky) and he replied within minutes, pointing out my error without laughing. Thanks Brett :-)

So then I decided to test the lower thirds feature which allows you to put a link directly into your video, which you can see in my on-page SEO Guide ebook promotional video below. The link comes up at 0:30, although you can’t see the time on this because of the settings I’m using, so you’ll just have to count :-)

I have long said that every click is a barrier to a sale, and I think that is truer now than ever before. The fact is that until this software came out the best you could do on Facebook was tell people to click on a link or show them a link – if the link, or the email sign up, or the paypal button is directly on the video, you’re just greasing the pathn even more which can only result in one thing: more results for you.

Also, boosting a post on FB is often way cheaper than creating adverts, so I’m liking that part of it too.

I think this has incredible potential for local business marketing on FB. If you are one of our Land Grab Video Package customers, you need to get them all on FB using this software (email me if you want Attwood Digital to do this for you).

I have a niche FB page with 10,000 Likes that I’m going to test using someone else’s product video from YouTube and an affiliate link from Amazon to see how that works. Will report back soon…

If you want to check the software out for yourself, click on this link: SociVids

Jun 29
2

Proof that anything is possible by my friend Lemn Sissay, the new Chancellor of the University of Manchester

By Mark Attwood | Inspirational People

I first met Lemn Sissay in 1990. He was performing his poetry at a pub near Manchester Polytechnic and I was reviewing him in my new role as Editor of the student magazine, PULP.

I was blown away so much that I put him on the front cover of my first issue wearing a Martin Luther King “I Have a Dream” shirt. In our in-depth interview we hit it off so well that we are still great friends today, 25 years later.

Lemn is also Godfather to my son Joe and was Best Man at my wedding. He’s a total genius, wonderful soul and a very inspiring person who grew up in foster care and care homes in Wigan after he was effectively “stolen” from his mother by the state and given the name Norman by a social worker (who named him after himself). Once he escaped to Manchester at the age of 16, he started ferociously writing and performing blistering poetry which has taken him all over the world and got him an MBE.

Last month he told me he was up for election against the odious Peter Mandleson for the post of Chancellor of the University of Manchester. I must admit, I thought he stood no chance and was in the race as a token gesture, even though the idea of him becoming Chancellor was delicious.

But – he did it! He became Chancellor, which I think is incredible, forward-thinking and will be amazing for the University.

Here’s the video that helped him towards this towering achievement:

Lemn Sissay for Chancellor of University of Manchester from Rubber Goat Films on Vimeo.

And here’s the interview I did with Lemn in a London pub a while ago:

Lemn is living proof that anything is possible. Yes, he’s amazingly talented, but so are you. Never forget it.

Jun 23
3

Free SEO Book – “Where the Big Dogs Roam” by Dori Friend

By Mark Attwood | Marketing

Where the Big Dogs Roam by Dori Friend (MarkAttwood.com)

The high priestess of SEO, Dori Friend, has released a new book called “Where the Big Dogs Roam: 8 Magical Ways to Quit Your Day Job by Mastering the Search Engines” which you can get from: Click to get the Free SEO Book.

I have been following Dori’s work for over 5 years – she really is a master of SEO. She tells it like it is, through relentless testing, which is often the complete opposite of what you may hear through more mainstream channels.

All those people that have been saying SEO is dead are totally wrong – search engines still represent amazing income opportunities for those that want to take them. Dori is a proper geek who was an expensive hired gun at Apple working on products from the MAC operating system to being on the team that created the first digital interface for cameras, (parts of which can still be seen on all phone cameras today), before she started reverse engineering the Google algorithm and teaching others how to do the same, many of who have made millions from following her advice.

“Dori knows her stuff and is THE secret SEO weapon for many Internet insiders. It’s about time she’s putting something out there in the marketplace that really works. She stands behind everything she does and really takes care of her ‘tribe’.”
– Yanik Silver, founder Maverick1000

Bottom line is, I have made MULTIPLE MILLIONS of dollars using Dori’s systems and promoting her educational material and software to my customers. Dori pulls in the best of the best for her workshops.”
– Brad Callen, Bryxen Software, Inc.

She is one of the few people I totally trust when it comes to SEO, so I wholeheartedly recommend you take a look at her free book here.

Jun 15

Four Horsemen – essential viewing

By Mark Attwood | Business

“There is enough in the world for everybody’s need, but not for everybody’s greed” Mahatama Gandhi.

Damn straight.

Becoming a Sovereign Entrepreneur means taking the time to understand what’s really going on in the world, especially financially.

We all know the bankers are bad, but do we really, truly understand how bad? I don’t think so. The entire financial system is a massive con trick.

I spent three whole years studying for a BA (Hons) in Economics and not one was the fractional reserve banking system explained to us. Not once!

Nor was it ever explained that money in itself is actually debt.

Watch this film. Get wiser.

Jun 12

Online Business Lessons From My 10 Year Old Son

By Mark Attwood | Business

Online Business Lessons from My 10-Year
The internet is the world’s biggest economy. We live in an age where anyone can earn a substantial passive income from producing content online.

Take a look at 25-year old Felix Arvid Ulf Kjellberg, otherwise known as YouTube sensation “Pewdiepie”.

His hilarious channel has over 37 million subscribers, and climbing.

According to Forbes and the Wall Street Journal, he earns over $4m per year – mostly profit – from his share of advertising revenue on his channel.

Pewdiepie earning over $m a year - MarkAttwood.com

Now think about the future of the average kid in the UK. I met a 22 year old last week that said they were £50k in debt.

£50,000.

At the age of 22.

That’s debt slavery, people.

And are they taught anything at school about the nature of money? How to manage money? How to run a household? How to grow organic veggies? How to fix a boiler? Anything useful at all?

No. And it’s by design.

That’s not the future I want for my kids, do you?

Every kid should have an online platform. (Here’s my son’s: JoesHealthyKids.com)

You should have an online platform, if you want to achieve financial independence faster.

Even if you already have a business, it has never been easier to create an online course. Something to act as a second income stream to boost your finances and get you to your goals faster.

Udemy.com has over 5 million people actively seeking online courses there on every subject you can think of.

If Seth Godin is on there, you should be paying attention (he is).

Seth Godin's Udemy Course on being a freelancer (MarkAttwood.com)

Seth’s online course on being a freelancer has 10,000 students at £45 a pop in less than 2 months. That’s nearly £1/2 million.

Skillfeed.com is growing at breakneck speed. The 20 minute Skill Snacks they have on there are courses that ANYONE could create with just a laptop, microphone and smart phone.
These websites have taken the pain out of finding an audience for your work. You no longer need to be an SEO expert, or a technical genius. Nor do you need deep pockets to spend on PPC advertising on Google or Facebook.

The audience is there. Waiting for you.

The e-learning industry in 2015 is worth $107 billion a year, according to an article in Forbes last year, and it’s growing.

elearning industry worth over $107 billion - MarkAttwood.com
Source

Time for you to get a slice?

(Let me know if you need help on creating a Udemy course. I may run a workshop ☺)

May 26

5 Things You Need to Know About Google Adwords

By Mark Attwood | Marketing

5 Things You Need to Know About Google

Running a profitable Google Adwords campaign can be like holding a tiger by the tail. Doing it the way Google teaches you to do it, or even worse, letting them do it for you is financial suicide! Google trains its staff (who’ve never spent their own money on Adwords) and it’s Accredited Partners in a way that makes Google more money, not you.

Here's that email I got

Here’s that email I got

There are a tonne of things you need to know about how to run Adwords profitably

1. Always start with exact match and group together small related keywords per Ad Group

2. Always use conversion tracking and make sure it’s on the right thank you page

Screen Shot 2015-05-24 at 11.26.34

Screen Shot 2015-05-24 at 11.27.03

Never assign a value! You're giving your business secrets away to Google

Never assign a value!

Install Your Conversion Tag Code on the Right Page!

Install Your Conversion Tag Code on the Right Page!


3. Only move on the phrase, broad and modified broad match when you’ve got some converting keywords – this is where you will find your new GOLD keywords and this is what will inform all your future SEO to minimise your acquisition costs and maximise your profits.

4. Always use Accelerated traffic in the settings

Even though Google doesn't recommend it, use it. In face, use it because they don't like it.

Even though Google doesn’t recommend it, use it. In face, use it because they don’t like it.


5. Always bid super high at the beginning, then reduce over time to stay in top 1/2 positions. Remember, Google rewards relevancy and part of the way relevancy is measured is by your CTR – the higher it is at the beginning of a campaign, the lower your CPC will be.

Bid High, and Reach for the Sky

1 2 3 28