Yes that’s me with the tiny head up there. Imperfect action always preferable to perfect inaction, and all that.

This is going to be a lot of fun, and a great learning curve for me as well as you.

Warts and all training on the fly. I’m utterly convinced I’ll make this website work, but you’ll have to join me to see if I succeed or not.

One thing I can guarantee – there’s no better way to learn how to market a website properly than doing it with a live example.

I’ll be releasing details of which website I’m going to be improving INSIDE the members area by the end of January, BUT I’m not letting more than 100 people in. First come, first served.

See you on the inside! (Join Here)

(and yes, brownie points to anyone that spots my deliberate misth-take)

Attendees to my Blogging/SEO seminar in November were promised an exclusive peek at the updated SEO Blogger tool from Mike Mindel of Wordtracker. You may be wondering where this is? Simply put, it’s my fault you haven’t had it yet. Mike kindly did a video showing how to install and use it, and it just fell of a cliff somewhere. I apologise. If you did come to the seminar, but are not on the blogging seminar email list, just sign up below and we’ll email you a link to the video. Cheers!

It was minus 16 at home this morning. Water pipes frozen. No water for tea, cooking, washing up or cleaning my pits (or kids). Took three hours to melt enough snow to make a pot of tea. News full of “Frozen Britain” everywhere. Cars skidding all over the show. People not turning up for work. Inbound call levels dropped, business down. More of the same tonight…but, you know what? What a fantastic time this is.

I’ve had more strangers in the street smiling at me than at any time I can remember. You know, that knowing smile that says “yeah, I know, mate. It’s bonkers isn’t it?”. There’s a Dunkirk spirit in the air, or what I imagine to be a Dunkirk spirit (I was not actually at Dunkirk during the time the alleged “spirit” appeared). Neighbours are being more friendly than I’ve ever experienced. Shop staff more chatty than usual. More jokes being cracked everywhere.

When things slow down like this, it’s a good time to write that sales letter you’ve been putting off, do a bit of keyword research, tidy up a database. But it’s an even better time to build a snowman and go sledging with the kids. Here’s a magnificent example of a snowman and a dog I just had to snap on the way into the office today:

It’s also a good time to take a good look around. Yeah, it’s cold and it’s a pain in the arse, but just look at it! It’s absolutely beautiful. Seven years ago we spent a small fortune on our honeymoon to go to North Sweden to experience this weather and stay in the ice hotel. Now it’s come right to our doorstep! Enjoy it for what it is and while it lasts.

That’s an extremely nice thing to say, Drayton, thank you.

The point of putting this video up is not about butteringup my ego, rather to bring to your attention that there is a monumental opportunity here for entrepreneurs to tap into the mind and vast experience of a man who has helped shaped not only the way businesses market themselves over the past 50 years, but also our culture (anyone buy a Bullworker? That was Drayton).

Compared to the plethora of marketing gurus out there (many of which have only ever run one business: the marketing guru business), this is a diamond in the rough.

The fact that this man wants to share and help people when most other people would have long hung up their boots is too good to miss. It’s one thing buying and reading his extraordinary books, but entirely another to engage with the man himself. He’s currently in test mode with his “Drayton Bird Learning” programme. You could do worse than take a look at it here: Drayton Bird Learning

There’s nothing in it for me apart from the hope that you get something out of being exposed to this man’s brain. Enjoy!

Drayton brings up a very important point here, one close to my heart..

I have met an extraordinary amount of people that focus on the latest trick or fad whilst ignoring the fundamentals of their business: find a hungry market and sell to it.

It’s that simple.