Yahoo will soon be out of business with this kind of crap
No call to action.
No benefit.
No feature.
No web address.
No response mechanism.
No sense whatsoever.
Who are the biggest idiots here? The “creative” agency that dreamed this shit up, or the Yahoo! employee that commissioned it?
I was very interested to receive information about this new Twitter app called Tweetglide today.
Interested because it’s only a matter of time before someone figures out a way of harnessing twitter for marketing in a non obtrusive and non-spammy way.
I watched the video explaining how it works. Very smooth. But then could not get the idea out of my head that the model is very MLM (Multi-Level Marketing or “Pyramid selling”). As soon as I hear the word “downline” and “you can earn $$$$” and “if the five people you recommend sign up five people and then they all sign up five people, think of the $$$ you would make”, it gets me all twittery (excuse the pun :-). If you ever signed up for MLM stuff in your fledgling business career like me, you’ll know what I mean.
I did go for the download, because I’m just too damned curious, but my Mac didn’t like it and went to great pains to explain to me how this app wanted full access to my machine and that it represented a threat. So I chickened out.
I’d be interested in other people’s thoughts on this. I have linked to it above, but that’s a straight link not an affiliate link, so feel free to use it secure in the knowledge that I have no interest in profiting from you going there – I just want to know what you think to it?
I, like many others, know that the marketing potential of twitter is utterly monstrous, but is a pyramid model really the best way to do it? Except for the person at the top of the pyramid?
If I’m completely wrong, please let me know.
This is a trailer for a full 40 minute interview with one of Britain’s most well-known entrepreneurs, Rachel Elnaugh. You can get the full interview inside my Inner Circle
Rachel talks about her business highs and lows, the runaway success of Red Letter Days, her time on BBC2′s Dragons Den, her work as a mentor, author and speaker, plus her views on where the world is going, both in terms of business and spiritually.
At dinner with Ken McCarthy the other week, we got around to talking about our experiences with people we had met in business that had left us, shall we say, a little worse for wear.
We compared notes on certain characters that had charmed their way into our lives and subsequently attempted to rip the guts out of our businesses. It was refreshing to know that I was not the only one who had experienced this kind of thing a number of times, but even better to know that it is such a problem in business that there has been a book written on the subject! It’s called “Snakes in Suits”.
I can’t recommend this book highly enough. If you’ve ever had a business relationship with someone that promises a lot, butters up your ego, manipulates you to such an extent you don’t realise it until it’s too late, brings in their own “people”, undermines you consistently behind your back, steals from you (ideas, money, shares and clients), lies to your friends – you will recognise the characters in this book.
If this has not happened to you, get this book now! It is far better to be forewarned.
The book itself describes itself as “A revealing look at psychopaths in the workplace – how to spot their destructive behaviour and stop them from creating choas”.
It is written by Paul Babiak, PH.D. and Robert D Hare, PH.D and gets right into the detail of how to become aware of the subtle warning signs of psycopathic behaviour – before it’s too late.
Okay, real time search is just that: searches organized chronologically. That’s what Twitter Search does.
But now Bing has tried to rank twitter searches in order of “relevancy”, with the relevancy factor being how many followers a twitter account has. It does this with a “Best Match” option.
Take a look at their Beta version of this here if you live in the US: Bing Twitter Search. It’s not available in the UK yet, but you can use a proxy server to give you a US IP address for free using Hotspot Shield – easy peasy. (Note: HotSpotShield does have an annoying advert at the top of every page you surf, but it serves the purpose).
This is because Microsoft, who own Bing, have done deals with both Facebook and Twitter, which points to the mainstreaming of Social Media, and will have profound effects on anyone wanting to rank in the SERPs. We know that Google is doing something with Twitter and is in talks with Facebook, the results of which will affect us all.
Bing say: “If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower.”
So what does this mean for someone who has just got on Twitter, has something very important to say, but has no weight because they’ve not got enough followers yet?
Very interesting for SEO.
My thoughts on this are simple: if you’re in business you need to be tweeting. Not any old crap, tweet with good quality content. It will build up your following, add more weight to your tweets, get you more SEO traction and exposure down the line. Like all SEO, it’s about quality content.
Click for a preview of my Twitter Success for Business: The Basics guide.
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