I’ve just bought this software called Virtual Smart Agent developed by a guy called Dave Guindon who has all these letters after his name: B.Eng., M.A.Sc. in Electrical Engineering (I’ve only got BA (Hons) Econ.) and describes himself as “Software Developer/Webmaster/Online Marketing Entrepreneur” which, in this case, is a pretty cool mix of skills because he’s solved a load of problems we all have in getting the attention of the tyre-kickers and converting them into buyers when they try to leave your webpage.

It’s been recommended by the extremely talented Dan Raine, and I can’t wait to test it and share my results with you. One of the best things about this, apart from all the very cool features on it, is that it’s a one-off cost instead of the recurring, high, monthly fees charged by a lot of the competitors out there (especially LiveChat, which I did not get great results with despite the wild claims of some info marketers).

Bottom line is, this software is designed to turn people that are already leaving your site into buyers – it’s all billy-bonus money that it creates. You don’t need more traffic, you just need to increase your online sales conversion and this virtual sales agent does it all for you. Plus it’s very easy to install and use. If you’re interested to see it in action, you can do so here:

If you’ve ever seen me talk live, you will know that one of my opening gags is that you can find all you’ll ever need to know about internet marketing in a book written by Claude Hopkins called “Scientific Advertising”.

In 1923.

Seriously, this book was first recommended to me by Ken McCarthy and I love it. It’s a bit dry, but the principles of direct marketing are all in there. Most of these principles are still sound for the modern day direct marketer on the internet. The only difference is that we can change things in a heartbeat, whereas in Claude’s day changing a headline, or the position of a picture on a direct mailshot took ages and cost lots of money – Claude would’ve been a zillionaire if he’d had the tools available that we do now.

If you’re serious about learning about marketing that really works, get this book..

(this version also has “My Life In Advertising” so it’s 2 for 1 and well worth the read).

Some of the most useful books I have ever read on the subject of business and marketing your business are those written by Dan Kennedy.

His “Ultimate Marketing Plan” and “No B.S.” range are simply some of the best works you will ever read for transforming your business and the way you view how you can market your business. They are also very easy to read and a lot of fun.

I’d recommend you get at least a few of these before you go and sign up to any expensive mentoring programmes because most of what is taught at seminars for $10,000s can be found in Dan’s books…

Dan Kennedy’s books

The first one I ever read was “The Ultimate Sales Letter”. It’s a life changer…

I actually met Dan in 2008 at the Entrepreneurs Summit held by Chris Cardell in London. It was a bit like I felt when I first met Chas Smash from Madness outside the Boardwalk in Manchester. I had to do everything possible to stop myself kissing his feet (undignified, I know, but I can be very excitable)

This is another clip from my talk at the British Library in June (Rachel Elnaugh’s Marketing Magicians). In this bit, I talk about the keyword long tail and dominating your market. Once the full DVD set is on sale from Rachel, I’ll post the link. If you are interest in learning more, click on my internet marketing course or sign up to my Internet Marketing Personal Coaching Programme.

This is a snippet from my talk at The British Library on June 2nd 2009. I’m talking here about how Google wants and rewards relevancy.

The event was Rachel Elnaugh’s Marketing Magicians and my talk was about an hour long. The whole DVD set of the event is not on sale yet, but when it is I’ll post you a link to where you can get it from. My review of the event can be found here.

We all know how important it is to have your site listed in DMOZ and Yahoo Directory for SEO purposes, but the other directory you must be in for maximum SEO juice is Best of The Web.

Submit to BOTW

Y’know the way I bang on about autoresponders, and selling without selling, and how customers buy from you when they want to buy, not when you’re ready to sell?

Well, I’m ready to buy this software now. It’s just been recommended by too many people I respect for me to ignore it anymore. Dan Kennedy, Bill Glazer, Perry Marshall, Paul Avins – even some of my own clients have started using it before me!

Find out which software thousands of entreprenuers are using to double their sales….Guaranteed.

They’re offering a free trial – I’d check it out if I were you. What I’ve seen so far is mind-blowing, and I really like the story of how it came about. There’s a video from Founder Clate Mask on there (read his ebook when you pop over there, “The Edge of Success”). I couldn’t initially see how Clate’s software could beat the current level of autoresponse and follow-ups I’ve already built into my businesses, but I am now completely sold!

How could I ignore a company that guarantees to double your sales? Check it out:

Whatever you do, I’ll be updating you on progress with this over the coming months. If you do take up the free trial offer, please do let me know how you get along with it.

I’m opening the doors for just 5 people to join my Business Edge Internet Marketing Elite Club.

What’s this? It’s a subscription based service that includes full access to our Internet Marketing Training Area, full access to my newsletter and a full hour’s telephone consultation with me every month to make sure you’re ahead of the game in terms of your internet marketing strategy. Instead of me banging on about it, here’s a call I just got from William Haseldine, Managing Director of acne treatment specialists, SkinGenesis.co.uk…

I can only accept five members to this because I’m running a bunch of businesses here and the speaking schedule is filling up fast! If you want to get in, you’ll need to subscribe. It’s £297 per month. There are no contracts – you can jump ship at any time, and if you don’t think the information you get is worth this money, I’ll happily refund you – guaranteed! I’ll also schedule calls around YOU, not ME.

If you’re new to me, check out some other testimonials about me here: Internet Marketing Testimonials

Here’s the subscription button:

(Leave me your contact details and comments about what you want to achieve when you pay. If it fills up too quickly, I’ll just refund you and keep you on the list for when and if anyone else drops out. Ta!)

I’m in the middle of teaching today, but I just got this audio testimonial emailed to me from my audiogenerator account (click the play button):

I’ve been using audiogenerator for about three years now, and although I talk about it on my internet marketing course, I just realised I hardly ever talk about it on here.

It’s a brilliant way of getting customers to leave you messages which you then simply cut and paste from the audiogenerator site to your own site. I’ve always said that a video testimonial is better than an audio testimonial which is better than a written testimonial which is better than no testimonial.

See how we use it on our skip hire site (click the link).

It’s not always possible to get a video testimonial. especially if the horse has bolted (in my case, this means customers that are not nearby). Audio is the next best thing – as with video, people can instantly tell whether it’s genuine or not.

There’s nothing to stop you recording something, then putting it online as an mp3, I just like the ease and convenience of the audiogenerator service.

In fact, if you ever feel compelled to leave me an audio testimonial, just call 0207 6694 304, choose Option 1 and use code 9396 – use my contact form to tell me if you have a problem with it at all.

Check them out here:
AudioGenerator.Com