If you’ve ever seen me talk live, you will know that one of my opening gags is that you can find all you’ll ever need to know about internet marketing in a book written by Claude Hopkins called “Scientific Advertising”.

In 1923.

Seriously, this book was first recommended to me by Ken McCarthy and I love it. It’s a bit dry, but the principles of direct marketing are all in there. Most of these principles are still sound for the modern day direct marketer on the internet. The only difference is that we can change things in a heartbeat, whereas in Claude’s day changing a headline, or the position of a picture on a direct mailshot took ages and cost lots of money – Claude would’ve been a zillionaire if he’d had the tools available that we do now.

If you’re serious about learning about marketing that really works, get this book..

(this version also has “My Life In Advertising” so it’s 2 for 1 and well worth the read).

Some of the most useful books I have ever read on the subject of business and marketing your business are those written by Dan Kennedy.

His “Ultimate Marketing Plan” and “No B.S.” range are simply some of the best works you will ever read for transforming your business and the way you view how you can market your business. They are also very easy to read and a lot of fun.

I’d recommend you get at least a few of these before you go and sign up to any expensive mentoring programmes because most of what is taught at seminars for $10,000s can be found in Dan’s books…

Dan Kennedy’s books

The first one I ever read was “The Ultimate Sales Letter”. It’s a life changer…

I actually met Dan in 2008 at the Entrepreneurs Summit held by Chris Cardell in London. It was a bit like I felt when I first met Chas Smash from Madness outside the Boardwalk in Manchester. I had to do everything possible to stop myself kissing his feet (undignified, I know, but I can be very excitable)

This is another clip from my talk at the British Library in June (Rachel Elnaugh’s Marketing Magicians). In this bit, I talk about the keyword long tail and dominating your market. Once the full DVD set is on sale from Rachel, I’ll post the link. If you are interest in learning more, click on my internet marketing course or sign up to my Internet Marketing Personal Coaching Programme.

This is a snippet from my talk at The British Library on June 2nd 2009. I’m talking here about how Google wants and rewards relevancy.

The event was Rachel Elnaugh’s Marketing Magicians and my talk was about an hour long. The whole DVD set of the event is not on sale yet, but when it is I’ll post you a link to where you can get it from. My review of the event can be found here.