Manifesting Your Dreams

Today was one of the best days of my life. I didn’t think it would be because Katy flew off on a pre-hen party for the wedding of Toby Hadoke and Catherine Mount (I’m the best man. Still worried about that – “Would you like to be the best man at the wedding of a successful comedian and be funny in a room full of all his successful comedian mates?”. I’m sure I’ll come up with something…).

This is the first time since we’ve had the kids that Katy has gone away overnight, and I really didn’t want her to go.

But, we ended up having a brilliant and very chilled out day in the garden in the most glorious sunshine. Being a rare sunny day in Britain I, of course, stripped off without any suncream and burnt like a lobster. Just like 60 million other people today.

I also got round to reading a book I’ve had on my shelf for way too long. It was “Spiritual Marketing” by Dr Joe Vitale. I’ve been following Joe online for a number of years, and was particularly impressed with his turn on the infamous “The Secret” DVD.

The book is short and easy to read, and served to reinforce many of my own beliefs about life and success. Myself and Katy have long talked about the way we have manifested things in our lives.

Against the odds, she got into Oxford to study languages (not against the odds because of her brains – she’s got a brain the size of a planet, but because of a particularly negative teacher at her school and the fact that there was no Oxbridge family background), and I got into the RAF to begin training as an pilot. This was way aginst the odds as I was a kid born in a council house with a family history of “labourers” going back to the early 1800s (that’s what it says on all my ancestor’s marriage and death certificates).

As a kid, I thought that anything was possible. (My Mum always used to say “there’s no such word as “can’t”" Thanks Mum). Despite everything life has thrown at me since then, I still do. Joe’s book today reinforced some of those beliefs – beliefs that can sometimes easily give way to fear and doubt.

My beautiful girls, Polly and Daisy today

My beautiful girls, Polly and Daisy today

Then I remembered a time about 7 years ago when I crawled into my house at about 5am after another heavy night’s partying in Manchester and I had a moment in the toilet. No, not that kind of moment!

I was washing my hands when I suddenly looked myself straight in the eye in the mirror and said out loud “This is not the life you are supposed to be living. You are supposed to be a father living in a big house with a beautiful wife and beautiful children.”

Within a year I was married to Katy who got pregnant three weeks after our wedding day.

Three months ago, due to a large scale systematic theft and a schizophrenic decision to cut our funding by RBS, we had no choice but to go through the excruciating pain of putting the company we worked so hard to build into administration.

We talked long and hard about how we needed an angel. We trusted the Universe to do it’s work.

Eight weeks later, we pulled off a large six-figure investment from one of the UK’s richest people and are rapidly rebuilding our business and our lives.

Going into administration did leave a number of suppliers high and dry, but the smart ones are trading with us again and are already on the way to recovering any lost funds and benefiting from the huge profits we can bring to them.

Last October, I spoke about Internet Marketing in public for the first time. I really wanted to help people and found there are plenty of people wanting to be helped. Katy said “This is what you must do. It’s your special gift”. She wasn’t the only one. I resisted at first because I thought “People will just think I’m an egotist”.

I’ve since spoken at many events very successfully. On Tuesday, I’m speaking at Rachael Elnaugh’s “Marketing Magicians” in London (she of Dragons Den and Red Letter Days fame. A wonderful human being). I’m booked up to speak throughout most of the rest of the year, culminating in a major internet marketing event in New Orleans in December (looking forward to that very much).

Back in the nineties, with no experince whatsoever, I stood up on a stage with a microphone and tried to make a room full of strangers laugh. I was rubbish. But, I said to myself “I am going to write and star in a comedy that gets broadcast on TV”. Six years later, I did it. I also got to perform with and hang out with some of the most talented people in Britain. People like Steve Coogan, John Thomson, Henry Normal, Lemn Sissay, Dave Gorman, Caroline Ahearne, Peter Kay. It was fantastic. The life of a comedian was not for me, but I achieved what I set out to do.

There are many, many more instances in my life where visualisation and actualisation have played an integral part in achieving my dreams. I may well write a book on them myself now I’m getting reflective on it all, but I want to say thank you Dr Vitale for tody realigning and reinforcing my beliefs in what I have been doing for nearly 40 years now.

If any of this resonates with you, that makes me very happy. I should also mention that at all stages of my life when I said things like:

“I’m going to be a RAF pilot”
“I’m going to be on the telly”
“I’m going to make £10 million”

I was surrounded, and I mean surrounded, by people that said stuff aong these lines:

“Don’t be stupid”
“How can you do that? You’ve no experience”
“Aren’t you being a bit silly”
“That’s impossible”

If you have people like that around you – get rid of them.

Seriously. Life is too short. We’re short term energy structures living on a rock hurtling through space at millions of miles an hour circumnavigating a dying star. Break out of your limiting beliefs, stop being afraid, jump off the edge of the cliff and soar like the incredibe beautiful and amazing being that you know you are in your heart of hearts.

If it’s a spouse, a friend, a colleague – just walk away, and start hanging out with people who really understand the way the world works.

Anything is possible.

P.S. This is where I wrote this blog entry today:

Mark's Mac in it's natural habitat

Mark's Mac in it's natural habitat

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Categories: Family & Stuff, Internet Marketing, Speaking Engagements | Tags: , , , , , , , , , , , , , , , | 6 Comments!

“Internet Marketing Mastery” 2-Day Intensive, Manchester, February 2010

Hello if you found this via an email from me. This is invitation-only, so move along if you weren’t invited :-)

All the details were in the email, so all you need to do to confirm our booking is use the PayPal button below:


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Optimising Websites With Eye Tracking

I’m a big fan of optimising websites for conversion – squeezing as much juice out of the lemon as possible by making changes to website elements based on user behaviour.

I found this fascinating piece of research today based on 46 people being “eyetracked” for one hour whilst looking at mock news websites and real multimedia content. The really interesting finding is something that backs up something I’ve been banging on about for a few years – that most people’s eyes engage the top left of the screen before being “engaged” enough to move down and around the screen. This is why being 1,2 and 3 on Google is SO important for grabbing maximum traffic. I call it the Golden Triangle – that part of the screen where most of the cash is.

On top of that, this research found that headlines grab people’s attention more than images! This is a deceptively profound piece of evidence that backs up the power of copywriting in SEO and CRO. I’m always banging on about the fact that you’ve got nano-seconds to grab their attention. If you don’t: poof! they’re gone!

I’ve borrowed their eye tracking image for you here (click to enlarge):

The eyes have it!

The eyes have it!

It’s common sense really – we’re conditioned to read from top left down to bottom right (in the West at least). So a web page should be a bit like a news story – put all the good, juicy, interesting headlines right at the top then lead them down into more detail that fleshes out the story/your proposition.

It also back up my other bug-bear with business website owners – stop listening to the designers! They don’t know what they’re doing. Looking pretty is NOT the purpose of your web page. Converting visitors to customers is!

Take a look at the full research results here, then pop back over here to discuss by leaving comments on this blog. It’s a great topic!

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Great Reviews from New Zealand for Toby Hadoke

When I’m not internet marketing, I can obviously be found directing and producing hit comedy shows around the world!

I am very proud of the fact that my good friend and co-conspirator, Toby Hadoke, is currently treading the boards in New Zealand with a show we worked on together called “Moths Ate My Doctor Who Scarf”. I’ve blogged about this before, but Toby’s just emailed me from NZ with the reviews – all good, I’m pleased to add!

This show was first performed in our living room to myself, my wife Katy and her sister Louise. We witnessed the birth of a minor phenomenon because this show just won’t die! It’s been all over the UK and in Florida and California, on BBC radio (got nominated for a Sony Award – you can buy it from Amazon) and is now going down well with our antipodean cousins.

Check the reviews out here:

http://theatreview.co.nz/reviews/review.php?id=2237

http://theatreview.co.nz/reviews/review.php?id=2195

http://www.salient.org.nz/arts/theatre/moths-ate-my-doctor-who-scarf

http://tvnz.co.nz/view/page/488124/2744720

If you’re in NZ – go check it out!

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Internet Marketing DVD Testimonial

I just got this in from Wayne Connors. Wayne runs a national cabling installation company, heard me on the Rachel Elnaugh webinar last week and then grabbed my free internet marketing DVD offer. This is what he has to say about it:

“Hi Mark

I must get out more Mark? I started to view the DVD on Sunday, after
viewing it twice intermingled with me going to my PC to try and see if I
could emulate what I had see, it became apparent that I needed help. My
dad always said a little knowledge is dangerous. The DVD is packed with
an a lot of common sense information and structur. It highlighted to me,
that when we decided to tender the build of our site we put the cart
before the horse looking at the window front and not the structure or
content. I hope that by attending one of your clinics, we are able to
turn our site from a information tool into a revenue generation tool.

Thanks for opening my eyes.

Regards

Wayne”

Wayne is now booked to attend my Internet Marketing Clinic on June 12th and 13th. Are you coming?

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Happy Birthday Nan!

We went to Northamptonshire today to celebrate my Nan’s 80th birthday. It’s such an achievement to get to that age and go through all the things she’s been through and still be an utter inspiration because she exudes positivity like no-one else on Earth. I have so much to be grateful to her for, not least the fact that I exist.

We both went through the trauma of losing her son/my Dad in 1986 to a brain haemorrhage. It sent us all off the wall for a number of years, and I truly regret not seeing Nan for nearly 5 years at one point. To be able to stand up today and toast her on behalf of Dad nearly got all of us bursting into tears, but she’s brilliant at keeping herself together and smiling on to make sure everyone has a good time. Here she is sat next to my Pap and my nephew William. Happy birthday Nan! Eighty trips round the sun – here’s to many more to come x (click to enlarge)

Happy Birthday Nan!

Happy Birthday Nan!

…I also managed for the first time ever to get all of the kids in one picture all looking the same way!
Polly, Joe & Daisy by the canal

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Optimistic Marketing

I heard about this video in the car on Radio 4 yesterday. The audio clip made me laugh (which is a good thing in marketing), but I forgot to go on YouTube to find it due the demands of a very busy day. That it, until Andy Spinoza emailed it over just now.

It’s not as art-house as I expected it to be, and I think that because I knew what it was about before I actually saw it, the surprise was spoiled for me. Watch it before scrolling down for my thoughts on it.

Apparently, Blackpool wants to entice a higher number of French visitors to the UK to spend their Euros in Lancashire. They want the current level of tourists to divert from their usual haunts of London and Edinburgh to take in a day or two on the Golden Mile.

Now, I admit that I have happy memories of Blackpool as a kid. Crying on the rollercoaster, sitting in that knackered cast-iron Dalek, pissing the bed I shared with my Aunt Mandy (she was 11, I was 4), eating tooth-rotting candyfloss, going mad for the bumper cars, being amazed by the lights (we were so easy to please in the 70s).

But I’m having a bit of trouble with this advert. It’s knicking the old Boddingtons trick – remember the gondola with the beautiful woman that turns out to be on Manchester ship canal instead of in Venice when she sips some dodgy beer and says “by ‘eck, it’s gorgeous”. That had a phenomenal impact in the early nineties. Boddington’s was everywhere back then. Only problem was the product was crap, so unsustainable.

The other problem I’m having, as a food lover and a Francophile – why in God’s name would anyone from France want to come to Blackpool? Every time I’ve been there as an adult, I have been utterly appalled by the sheer awfulness of all the food on offer. Even when I stayed in the Imperial Hotel, it was shocking.

They try and turn this into a humerous positive by having cute French girl say ” ‘ot pot ” (“Papa” anyone?).

Why can’t they make a video showing what Blackpool’s really about? Still, 14,000 views on YouTube in a week ain’t bad and it’s got people talking. Bonnes vacances a Blackpool!

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Celebrity Swine Flu Fatality

this is doing the rounds on the net. I’m a sucker for things that make me laugh out loud (click to enlarge)
celebrity-swine-flu-fatality
…and we all know who gave it to him

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Outsourcing website design

I got this question from Mark after my webiner with Rachel Elnaugh last night. The email address supplied by the guy who asked the question didn’t work, so I’m putting it up here in the hope that Mark will read the answer!

QUESTION:
Name: Mark

Enquiry: Hi, I was listening into your webinar last night. Thank you for your time. I did ask question that didnt get answered. I was wondering if you could direct me on how I can get a website built for little expense as I lost my business last year and have been left starting again from scratch having built up a good size company. The website would be similar to trip advisor.
Any ideas on how I could build one very cheap. Thanks

MY ANSWER:

Hi Mark

Thanks for your email. Once you have completed your keyword research, written optimised pages in a complete brief, I would then put the brief/job up on rentacoder.com and elance.com.

These are definitely the cheapest places you can get web design work done.

When you put a brief on there, make sure you pitch it to these people in a way they will understand (i.e. Showing you’re not a complete novice). Think about it from their point of view. Pitch it like: “I need a site building like tripadvisor.com, it will take you about XX hours, my budget is $XX”

This makes it easy for the designer to understand what you’re trying to achieve, and having a complete brief to deliver to them will make the whole thing run smoothly. Some of the people on there will work for incredibly cheap rates compared to the UK, but be advised to check their ratings before giving them the job, and make sure you can contact them via skype or IM before you pass them the work. There’s nothing worse than giving a job out without a proven way to contact the supplier when things aren’t going smoothly/quickly enough.

If you or anyone else needs really professional and optimised-from-the-ground up websites building, contact me to get a quote.

P.S. I will happily answer all questions sent to me on the proviso that I can reproduce my answers on this blog. I cannot guarantee to get back to you fast because I get asked a lot of questions and I’m also trying to run a growing company! If you have an urgent question for me email me

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Sinks.co.uk Testimonial for Mark Attwood’s Internet Marketing Clinic

I just got this in from Stephen Thompson, owner of Sinks.co.uk. If you have any doubts about how good an investment coming to my Internet Marketing Clinic, read this…

“I have been running my own businesses for 20 years and have always considered myself reasonable at marketing. However, my marketing and my life have changed dramatically over the last eight months as a direct result of meeting Mark Attwood.

Like many small business owners I have been embracing internet marketing over the last 10 years, but without really knowing anything about it. I have been led by web designers, usually well meaning and quite good at design. But I now realise that they didn’t know much, if anything, about internet marketing either – even if they thought they did!

I attended an internet marketing clinic with Mark towards the end of last year and my eyes started to open. Since then my understanding and knowledge have gathered pace and, with Mark’s help, I have started channelling all my marketing experience in to the internet, as well as further developing my off-line marketing.

The exciting thing is that it is still early days but the results are gathering pace. For example a simple Google ad words campaign (which I am now able to develop myself) is delivering up to £1000 per week in profit, totally reversing the sales and profit decline we suffered last year due to the recession.

This year with help from Mark on the development of a new website, advanced search engine optimisation and conversion rate optimisation strategies we are expecting around a 50% increase in sales. I am confident that within three years we will increase turnover fivefold, regardless of economic conditions.

Attending Mark’s clinic gave me a kick start by lifting the internet marketing mist from my eyes. He openly tells you all, nothing is kept hidden and he shows you exactly how to do it. I still have plenty to learn, but I now have the confidence and understanding to use and test internet marketing to take my business to new levels. This has also boosted my energy and enthusiasm, which in turn will take the business to further levels of growth and profitability. I now have the great feeling feel there is virtually no limit to what I can achieve.

I would advise anyone wanting to succeed in internet marketing to start with Mark Attwood’s clinic. It is definitely the best investment I have made in my business career.

Stephen Thompson
Owner
Brass & Traditional Sinks
www.sinks.co.uk”

Here’s a video of Stephen and his PA Lynn when he came to one of my clinics in November 2009:

To join me on my next clinic: Internet Marketing Clinic

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