Manifesting Your Dreams

Today was one of the best days of my life. I didn’t think it would be because Katy flew off on a pre-hen party for the wedding of Toby Hadoke and Catherine Mount (I’m the best man. Still worried about that – “Would you like to be the best man at the wedding of a successful comedian and be funny in a room full of all his successful comedian mates?”. I’m sure I’ll come up with something…).

This is the first time since we’ve had the kids that Katy has gone away overnight, and I really didn’t want her to go.

But, we ended up having a brilliant and very chilled out day in the garden in the most glorious sunshine. Being a rare sunny day in Britain I, of course, stripped off without any suncream and burnt like a lobster. Just like 60 million other people today.

I also got round to reading a book I’ve had on my shelf for way too long. It was “Spiritual Marketing” by Dr Joe Vitale. I’ve been following Joe online for a number of years, and was particularly impressed with his turn on the infamous “The Secret” DVD.

The book is short and easy to read, and served to reinforce many of my own beliefs about life and success. Myself and Katy have long talked about the way we have manifested things in our lives.

Against the odds, she got into Oxford to study languages (not against the odds because of her brains – she’s got a brain the size of a planet, but because of a particularly negative teacher at her school and the fact that there was no Oxbridge family background), and I got into the RAF to begin training as an pilot. This was way aginst the odds as I was a kid born in a council house with a family history of “labourers” going back to the early 1800s (that’s what it says on all my ancestor’s marriage and death certificates).

As a kid, I thought that anything was possible. (My Mum always used to say “there’s no such word as “can’t”" Thanks Mum). Despite everything life has thrown at me since then, I still do. Joe’s book today reinforced some of those beliefs – beliefs that can sometimes easily give way to fear and doubt.

My beautiful girls, Polly and Daisy today

My beautiful girls, Polly and Daisy today

Then I remembered a time about 7 years ago when I crawled into my house at about 5am after another heavy night’s partying in Manchester and I had a moment in the toilet. No, not that kind of moment!

I was washing my hands when I suddenly looked myself straight in the eye in the mirror and said out loud “This is not the life you are supposed to be living. You are supposed to be a father living in a big house with a beautiful wife and beautiful children.”

Within a year I was married to Katy who got pregnant three weeks after our wedding day.

Three months ago, due to a large scale systematic theft and a schizophrenic decision to cut our funding by RBS, we had no choice but to go through the excruciating pain of putting the company we worked so hard to build into administration.

We talked long and hard about how we needed an angel. We trusted the Universe to do it’s work.

Eight weeks later, we pulled off a large six-figure investment from one of the UK’s richest people and are rapidly rebuilding our business and our lives.

Going into administration did leave a number of suppliers high and dry, but the smart ones are trading with us again and are already on the way to recovering any lost funds and benefiting from the huge profits we can bring to them.

Last October, I spoke about Internet Marketing in public for the first time. I really wanted to help people and found there are plenty of people wanting to be helped. Katy said “This is what you must do. It’s your special gift”. She wasn’t the only one. I resisted at first because I thought “People will just think I’m an egotist”.

I’ve since spoken at many events very successfully. On Tuesday, I’m speaking at Rachael Elnaugh’s “Marketing Magicians” in London (she of Dragons Den and Red Letter Days fame. A wonderful human being). I’m booked up to speak throughout most of the rest of the year, culminating in a major internet marketing event in New Orleans in December (looking forward to that very much).

Back in the nineties, with no experince whatsoever, I stood up on a stage with a microphone and tried to make a room full of strangers laugh. I was rubbish. But, I said to myself “I am going to write and star in a comedy that gets broadcast on TV”. Six years later, I did it. I also got to perform with and hang out with some of the most talented people in Britain. People like Steve Coogan, John Thomson, Henry Normal, Lemn Sissay, Dave Gorman, Caroline Ahearne, Peter Kay. It was fantastic. The life of a comedian was not for me, but I achieved what I set out to do.

There are many, many more instances in my life where visualisation and actualisation have played an integral part in achieving my dreams. I may well write a book on them myself now I’m getting reflective on it all, but I want to say thank you Dr Vitale for tody realigning and reinforcing my beliefs in what I have been doing for nearly 40 years now.

If any of this resonates with you, that makes me very happy. I should also mention that at all stages of my life when I said things like:

“I’m going to be a RAF pilot”
“I’m going to be on the telly”
“I’m going to make £10 million”

I was surrounded, and I mean surrounded, by people that said stuff aong these lines:

“Don’t be stupid”
“How can you do that? You’ve no experience”
“Aren’t you being a bit silly”
“That’s impossible”

If you have people like that around you – get rid of them.

Seriously. Life is too short. We’re short term energy structures living on a rock hurtling through space at millions of miles an hour circumnavigating a dying star. Break out of your limiting beliefs, stop being afraid, jump off the edge of the cliff and soar like the incredibe beautiful and amazing being that you know you are in your heart of hearts.

If it’s a spouse, a friend, a colleague – just walk away, and start hanging out with people who really understand the way the world works.

Anything is possible.

P.S. This is where I wrote this blog entry today:

Mark's Mac in it's natural habitat

Mark's Mac in it's natural habitat

Categories: Family & Stuff, Internet Marketing, Speaking Engagements | Tags: , , , , , , , , , , , , , , , | 6 Comments!

“Internet Marketing Mastery” 2-Day Intensive, Manchester, February 2010

Hello if you found this via an email from me. This is invitation-only, so move along if you weren’t invited :-)

All the details were in the email, so all you need to do to confirm our booking is use the PayPal button below:


Categories: Internet Marketing | | No Comments yet

Optimising Websites With Eye Tracking

I’m a big fan of optimising websites for conversion – squeezing as much juice out of the lemon as possible by making changes to website elements based on user behaviour.

I found this fascinating piece of research today based on 46 people being “eyetracked” for one hour whilst looking at mock news websites and real multimedia content. The really interesting finding is something that backs up something I’ve been banging on about for a few years – that most people’s eyes engage the top left of the screen before being “engaged” enough to move down and around the screen. This is why being 1,2 and 3 on Google is SO important for grabbing maximum traffic. I call it the Golden Triangle – that part of the screen where most of the cash is.

On top of that, this research found that headlines grab people’s attention more than images! This is a deceptively profound piece of evidence that backs up the power of copywriting in SEO and CRO. I’m always banging on about the fact that you’ve got nano-seconds to grab their attention. If you don’t: poof! they’re gone!

I’ve borrowed their eye tracking image for you here (click to enlarge):

The eyes have it!

The eyes have it!

It’s common sense really – we’re conditioned to read from top left down to bottom right (in the West at least). So a web page should be a bit like a news story – put all the good, juicy, interesting headlines right at the top then lead them down into more detail that fleshes out the story/your proposition.

It also back up my other bug-bear with business website owners – stop listening to the designers! They don’t know what they’re doing. Looking pretty is NOT the purpose of your web page. Converting visitors to customers is!

Take a look at the full research results here, then pop back over here to discuss by leaving comments on this blog. It’s a great topic!

Categories: Internet Marketing | Tags: , , , , | Just 1 Comment so far

Great Reviews from New Zealand for Toby Hadoke

When I’m not internet marketing, I can obviously be found directing and producing hit comedy shows around the world!

I am very proud of the fact that my good friend and co-conspirator, Toby Hadoke, is currently treading the boards in New Zealand with a show we worked on together called “Moths Ate My Doctor Who Scarf”. I’ve blogged about this before, but Toby’s just emailed me from NZ with the reviews – all good, I’m pleased to add!

This show was first performed in our living room to myself, my wife Katy and her sister Louise. We witnessed the birth of a minor phenomenon because this show just won’t die! It’s been all over the UK and in Florida and California, on BBC radio (got nominated for a Sony Award – you can buy it from Amazon) and is now going down well with our antipodean cousins.

Check the reviews out here:

http://theatreview.co.nz/reviews/review.php?id=2237

http://theatreview.co.nz/reviews/review.php?id=2195

http://www.salient.org.nz/arts/theatre/moths-ate-my-doctor-who-scarf

http://tvnz.co.nz/view/page/488124/2744720

If you’re in NZ – go check it out!

Categories: TV, Theatre & Comedy | Tags: , , | No Comments yet

Internet Marketing DVD Testimonial

I just got this in from Wayne Connors. Wayne runs a national cabling installation company, heard me on the Rachel Elnaugh webinar last week and then grabbed my free internet marketing DVD offer. This is what he has to say about it:

“Hi Mark

I must get out more Mark? I started to view the DVD on Sunday, after
viewing it twice intermingled with me going to my PC to try and see if I
could emulate what I had see, it became apparent that I needed help. My
dad always said a little knowledge is dangerous. The DVD is packed with
an a lot of common sense information and structur. It highlighted to me,
that when we decided to tender the build of our site we put the cart
before the horse looking at the window front and not the structure or
content. I hope that by attending one of your clinics, we are able to
turn our site from a information tool into a revenue generation tool.

Thanks for opening my eyes.

Regards

Wayne”

Wayne is now booked to attend my Internet Marketing Clinic on June 12th and 13th. Are you coming?

Categories: Internet Marketing, Testimonials | Tags: , , , , | No Comments yet